The second answer created interest for more information

It’s very important that your elevator speech has a "hook" that gets your prospect interested in what you are doing. Don’t say any more at this point, but ask for your prospect’s details and follow up a day or two later to talk business. More examples: A sales person selling advertising space: "I help businesses get more customers through the door"

A computer sales & service business: "I help people make their computer their best friend" A sales person for high quality cookware: "I help people reduce their monthly power bill – month after month". Let’s look at how Lisa could have answered the question: "What do you do?" Lisa could have said: "I’m a Beauty Therapist" (so what?), but Lisa said:

"I help my clients look and feel younger than they actually are" (how do you do that?). The next time somebody asks you "what do you do?" your answer comes out naturally.

Then practice your answer loud while driving your car or wherever you have an opportunity. The second answer created interest for more information and gives you the opportunity to ask for your prospect’s details so you can contact them later and tell them more about your product and services. Make sure people have the desire to find out more about your products and services. And be prepared for the next question about how you do this or the request to tell them more.